How to Make a Home Inspector Video That Will Glue Your Visitors to the Screen

Published by Lior Weinstein at January 26, 2016

How to make a home inspector video

Technology has comp­­letely changed the way businesses approach marketing. One of the biggest changes has been the technology innovations regarding video, audio, and streaming.

Today it’s about more than providing potential customers with printed ad copy. Video is where it’s at, and you can jump onboard the video train to make your marketing messages more memorable.

For home inspectors, the use of video as a marketing tool can be particularly effective because your target audience is used to checking out real estate videos on the Internet and TV.

To get results from video marketing, you’ve got to commit to doing it right. If done incorrectly, a video can do more harm than good (think negative comments and reviews).

Here are our best tips for creating a marketing video that will keep potential customers glued to the screen:

  1. Make The Video Look Professional­

As a home inspector, you want your customers to have utmost faith in you. So you want to present the proper image onscreen, looking put together and professional.

You don’t have to spend a fortune, but you’ll want to invest in proper lighting and a quality microphone. The audio and video makeup a large portion of a professional video, so these components must act the part. You can find great microphones and basic lighting kits inexpensively on Amazon.

microphone and smart phone on white wooden table

  1. Use A Good Video Background

One of the biggest mistakes home inspectors make with video recordings is using a poor or inappropriate background. We recently saw one video a home inspector shot himself, holding his iPhone sideways at about waist level. Not good.

Being a home inspector affords you all kids of opportunities to shoot videos in great locations—in basements, on roofs, etc. While the viewers will be watching and listening to you, they’ll also be keeping an eye on what’s going on around you.

Don’t pick a spot with heavy traffic, passerby or distractions. On the other hand, don’t just shoot up against a blank white wall, so it looks like you’re floating in space.

Choose a background that will set the tone for your video, and maybe even give you something interesting to reference while you’re talking.

  1. Make The Message Short And Easy To Remember

Online videos are more popular than ever before, but no one wants to sit and listen to you talk for 30 minutes, either! People have a short attention span, and your message should reflect that.

We suggest keeping your videos to three minutes or less. If you can keep them under one minute, even better.

Additionally, don’t just hit record without thinking about what you’re going to say. Your message should be carefully put together and delivered in a professional manner. Every word should have a purpose.

Keep your opening tight, direct, and on point and stick to the message the whole way through. You only have a few seconds to get and keep the attention of your viewers.

Feeling jittery before you get started? Watch this short YouTube video for conquering your camera fear.

When done right, video can be a great marketing tool for home inspectors. You don’t have to hire a professional; with some basic, quality equipment, a steady shot and a solid message, you’ve got everything you need to start your video marketing campaign off right.

Want more marketing tips delivered to your inbox? Fill out the form below.

Newsletter signup

What’s The Deal With Angie’s List?

What’s the Deal with Angie’s List? Being a home inspector and trying to advertise can sometimes be a daunting task. Even more so when you are a home inspector that does not work for a company; someone that owns their own business. Not being connected to a larger business can limit your exposure to potential … Continue reading “What’s The Deal With Angie’s List?”

The Biggest Key To Running A Successful Blog

The Biggest Key to Running a Successful Blog: Consistent Content There are many benefits to having a great blog for your business. Some local businesses don’t believe they need one because they are local, and customers are bound to find them during a search. A blog can help that homeowner or realtor pick you over … Continue reading “The Biggest Key To Running A Successful Blog”

Recieve FREE home inspector marketing tips directly to your inbox!