Posts By: liorwn

What’s the Deal with Angie’s List? Being a home inspector and trying to advertise can sometimes be a daunting task. Even more so when you are a home inspector that does not work for a company; someone that owns their own business. Not being connected to a larger business can limit your exposure to potential… Read more »

The Biggest Key to Running a Successful Blog: Consistent Content There are many benefits to having a great blog for your business. Some local businesses don’t believe they need one because they are local, and customers are bound to find them during a search. A blog can help that homeowner or realtor pick you over… Read more »

Are You Underestimating The Power of YouTube?   According to Alexa.com, Google is the most visited website in the world. The second most visited site is YouTube. Google owns YouTube, so this is clearly a powerhouse combination. Many businesses long to get their websites to the front pages of Google because that can usually equate… Read more »

What Keywords Should You Focus On?   SEO, or search engine optimization is a critical marketing strategy that can be used to help your home inspection website rank highly with your target audience’s online search queries. This is a free, organic marketing solution that only requires your focus and effort to produce results, and with… Read more »

Marketing Yourself to Realtors Many established home inspectors receive a considerable amount of business through word-of-mouth referrals from satisfied past clients. Some generate a few leads through their online presence each month as well. As a home inspector, you understandably want to take every step possible to generate enough leads to keep you busy on… Read more »

The Importance of Creating Relevant Content What Is SEO In Layman Terms And Why Does It Matter?   As a home inspector, you may have high hopes that your website would draw traffic to your website and would assist you in lead generation. Many who create a business website expect to see instant and on-going… Read more »

The benefits of using a mailing list While many of the top home inspectors in most markets are extremely busy with multiple appointments scheduled most days of the week, others are waiting on their phone to ring. If you fall into the latter group of home inspectors, you may be searching for cost-effective marketing methods… Read more »

Are You Using LinkedIn Efficiently?   Finding work can be entirely dependent on you and who you know. That’s why using websites like LinkedIn give you great chance to not only meet people in your industry, but also find people that could lead you to more work. Are you doing everything you need to be… Read more »

How Asking Questions on Twitter can Benefit your Home Inspection Business How Can Social Media Benefit My Business?   Social media is usually viewed as the online hangout of choice for millennials who want to stay in touch with their friends, or older adults who want to stay connected to their extended family. The Internet… Read more »

Are Professional Logos Worth The Price? When it comes to your business, no matter what industry, logos are important. You don’t want a cheap logo that is poorly made or doesn’t properly show off your business. Investing in a professional logo is making an investment in your business. That’s because a logo is the header… Read more »