Technology has comp­­letely changed the way businesses approach marketing. One of the biggest changes has been the technology innovations regarding video, audio, and streaming.

Today it’s about more than providing potential customers with printed ad copy. Video is where it’s at, and you can jump onboard the video train to make your marketing messages more memorable.

For home inspectors, the use of video as a marketing tool can be particularly effective because your target audience is used to checking out real estate videos on the Internet and TV.

To get results from video marketing, you’ve got to commit to doing it right. If done incorrectly, a video can do more harm than good (think negative comments and reviews).

Here are our best tips for creating a marketing video that will keep potential customers glued to the screen:

1. Make The Video Look Professional­

As a home inspector, you want your customers to have utmost faith in you. So you want to present the proper image onscreen, looking put together and professional.

You don’t have to spend a fortune, but you’ll want to invest in proper lighting and a quality microphone. The audio and video makeup a large portion of a professional video, so these components must act the part. You can find great microphones and basic lighting kits inexpensively on Amazon.

2. Use A Good Video Background

One of the biggest mistakes home inspectors make with video recordings is using a poor or inappropriate background. We recently saw one video a home inspector shot himself, holding his iPhone sideways at about waist level. Not good.

Being a home inspector affords you all kids of opportunities to shoot videos in great locations—in basements, on roofs, etc. While the viewers will be watching and listening to you, they’ll also be keeping an eye on what’s going on around you.

Don’t pick a spot with heavy traffic, passerby or distractions. On the other hand, don’t just shoot up against a blank white wall, so it looks like you’re floating in space.

Choose a background that will set the tone for your video, and maybe even give you something interesting to reference while you’re talking.

3. Make The Message Short And Easy To Remember

Online videos are more popular than ever before, but no one wants to sit and listen to you talk for 30 minutes, either! People have a short attention span, and your message should reflect that.

We suggest keeping your videos to three minutes or less. If you can keep them under one minute, even better.

Additionally, don’t just hit record without thinking about what you’re going to say. Your message should be carefully put together and delivered in a professional manner. Every word should have a purpose.

Keep your opening tight, direct, and on point and stick to the message the whole way through. You only have a few seconds to get and keep the attention of your viewers.

Feeling jittery before you get started? Watch this short YouTube video for conquering your camera fear.

When done right, video can be a great marketing tool for home inspectors. You don’t have to hire a professional; with some basic, quality equipment, a steady shot and a solid message, you’ve got everything you need to start your video marketing campaign off right.

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