Whether you use Inspector Pages or another service to host and build your website, getting a professional site up and running is half the battle. Congratulations! Now, it’s up to you to make your home inspection site stand out above the dozens or even hundreds of others in your area.

Use this checklist to make sure your site includes these 7 critical components.

1. Prominently placed phone number.

Your phone number should be immediately visible as soon as your page loads. We like placing it in the upper right corner of the page in a large, easy-to-see font. Don’t make customers search for your number—don’t even make them go any further than the home page to find it.

2. Your credentials.

Why should people trust you? If you’re a new home inspector, don’t let a lack of experience keep you from providing your background. This is your time to put on your best “salesman” hat.

A few ideas to include:

• Degrees or certifications
• Professional memberships like NACHI, ASHI and NAHI
• Business memberships like the local Chamber of Commerce
• Coursework you’ve completed
• Licensing and insurance you hold

3. Your photo.

When people need a service, like a home inspection, they want to make sure they’re not getting scammed. Putting your photo on your site gives you an identity; you’re no longer just some address on the internet.

You don’t have to spring for professional photos, but you should use a high-resolution image where you look your best—sorry, your favorite paint-stained work shirt probably isn’t the best choice here. You on a job site wearing a polo and jeans is a great option.

Here’s a great example of a personalized photo and bio page provided by Home Inspector Lou Prinzi of First Choice Building Inspections.

4. Services

It should go without saying that you need to describe what you offer. Don’t write a book about each service. Use simple language in short paragraphs that make it easy for the visitor to find what he or she is looking for.

5. Pricing

Many home inspectors fight us on this, but various inbound marketing tests don’t lie: customers want to know the cost of your service up front, even if it’s just a ballpark.

For more on this and how to publish your prices effectively, read our post on Putting Pricing on Your Website.

6. Short blocks of text.

It’s sad, but true: most people don’t read websites. They skim them. That includes this very post.

Make your site easy to skim by breaking up large chunks of text into short, easily digestible sections.

7. Testimonials, if you’ve got ‘em.

On your website, you control the message. If you have positive reviews from customers, show them off!

Dedicate a page to publishing a handful of your best testimonials, or include a single, really strong one on your homepage.