When it comes to successfully branding your business, you’ll certainly need all the professional help you can get. At the same time, you’ll also want to take full advantage of a myriad of tried and true psychological observations that you can use to brand your new business with the utmost precision and authority.

Some of these observations are based on profound truths that are as old as mankind, while others come as the result of intensive market research and analysis.

The Color Scheme You Choose Says A Lot About Your Business

Some of the most enduring branding techniques are really the simplest. Were you aware that something as truly primal and elemental as color can determine how customers react to your corporate logo, as well as the goods and services that you advertise under that logo?

As it turns out, the color scheme you choose for your business, from your logo to the design on your official company website, says a lot about your business, as well as its owner.

Perhaps it won’t surprise you to learn that, when customers are asked to think of what first comes to their minds when they think of your company, the very first thing they will usually visualize is your official corporate logo.

This is understandable, since your company logo is the symbol that you have expressly chosen in order to represent your business, as well as its goods and services in the eyes of the public. What may prove more interesting – and perhaps more profitable – in the long run is that the color of your logo may have a lot to do with the effectiveness of your branding campaign.

Could Your Emotional Reaction To Colors Be The Key To Branding?

An interesting new research series has attempted to get to the bottom of the long held suspicion that the emotional reactions of customers to various colors favored by business owners could be the hidden key to successful branding.

According to the results of a recent marketing survey conducted by a leading web design company, people tend to make a judgment concerning a product after less than 90 seconds of viewing.

The decision they arrive at seems to have everything to do with color. For example, in the course of the study it was determined that 85 percent of the respondents noted that the color of the product was the ultimate reason that they purchased it.

Meanwhile, 80 percent of those same respondents gave their credence to a statement that color increases brand recognition. With these conclusions in mind, perhaps it’s time to turn to a quick survey of some of the most popular colors in order to see what effect they may have on branding and customer reception.

Red

For example, the color red seems to be a color that relates to a state of high arousal, as it is popularly associated with fire and the heat of the sun. Red can stimulate the senses, as well as raise your blood temperature. It is a passion arousing color, and is also associated with anger, aggression, danger, love, energy, and power.

It can be used to stimulate the appetites of customers in restaurants and impulse buys in retail stores. Companies that make use of red in their branding include Kmart, Target, Netflix, and many others. It is also the official branding color of the Republican Party in the USA.

Blue

The color blue is popularly seen as blue is seen as cool, conservative, trustworthy, and non-invasive. It is used by major companies like Facebook, Ford, and General Electric, as well as being the branding color of the Democratic Party in the USA. In marketing terms, the color blue is often used to create a feeling of peace, security, and reliability in a particular brand.

Yellow

The color yellow is seen as a bringer of cheerfulness, warmth, and comfort. It’s used by such companies as National Geographic, IKEA, Best Buy, Nikon, and Sprint. Although it can sometimes cause a bit of fatigue and strain on the eyes, it is also seen as being very effective in attracting the attention of window shoppers (and, by extension, shoppers on your official company website).

The color yellow is seen to represent such qualities as youth and optimism, and may therefore bring an association of urgency that is very welcome when associated with the products in your inventory.

Orange

Orange is a secondary color that has been shown to reflect excitement, enthusiasm, and warmth. It is used in the logos of such companies as Nickelodeon, Amazon, Hooters, Discover, and Harley Davidson.

It tends to be associated with aggression and confidence, and is a favorite marketing color used to stimulate impulse buys. It helps to underpin and reinforce a call to action, such as to “buy now”, “call now”, or “subscribe now.”

Green

Green is a complex secondary color that conjures up a wealth of associations, from the bounty of nature to the color of money. It has traditionally also been associated with competitiveness and greed. Green is used in the logos of such companies as Starbucks, Land Rover, and Holiday Inn.

It is generally felt to create a general feeling of security, wealth, and general peace of mind. On your website, it can used to balance the urgency of your customers’ reaction to your line of products with a general sensation of the reliability and total security of buying products through your web store.

Purple

Purple has long been the legendary color of royalty. It is a very deep and majestic color, and is emblematic of wealth, success, and wisdom. It is used in the logos of such companies as Yahoo, Taco Bell, Craigslist, and Hallmark.

The spiritual qualities associated with the color purple are often used to highlight the creativity and imagination that goes into the manufacturing of the product. Using the color purple in your brand can give you the image of being very deep, very intellectual, and very concerned with product quality and safety.

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